Make progress visible
Follow your first 21 days, track your habits privately and return for your daily check-in.
The FREE21 Program
Take back
control.
A daily practice. An app in your pocket. A supplement kit for your routine. Bring them together and make your next choice a deliberate one.
Available on Android and iPhone. Free to download.
Daily missions Private progress SOS support
Notice.Interrupt.Replace.Reinforce.
One connected program
Build the routine.
Bring the tools.
FREE21 is a structured first 21 days of noticing patterns, interrupting autopilot and practicing a different response. The app gives that practice a place in your day.
The complete FREE21 Program also includes the TAKE BACK CONTROL KIT: RESET, CALM and FOCUS. These three dietary supplements are physical tools within the program, alongside your daily habits and app experience.
Explore the program in our official store01 / THE PRACTICE
A 21-day starting point
Notice your triggers, choose your next action and keep showing up.
02 / THE APP
Your everyday companion
Daily missions, personal check-ins, habit tracking and SOS tools.
03 / THE KIT
Three physical tools
One RESET, one CALM and one FOCUS in every complete kit.
The FREE21 app
Support for the
moments that matter.
Choose what you want to leave behind. Give your daily intentions somewhere to become actions.
Install FREE21, create an account or sign in, and open SOS to use the AI coach. No activation code is required.
Free to download. Optional SOS credits are purchased separately in the app. iPhone requires iOS 17.0 or later.
Find your next step with SOS
Talk or type through a difficult moment with AI habit support. Take a pause and decide what comes next.
Build consistency together
Create a challenge, join a club with a code and bring friends into your routine.
Inside the TAKE BACK CONTROL KIT
RESET. CALM. FOCUS.
Three supplements. One complete kit.
Made to be part of the routine you are building.
01 / CAPSULES
RESET
One bottle with 60 capsules · 30 servings.
The capsule component of your complete FREE21 kit.
02 / COCONUT ORAL STRIPS
CALM
One box with 21 oral strips · 21 servings.
Individually packaged strips with a coconut flavor.
03 / MINT ORAL STRIPS
FOCUS
One box with 21 oral strips · 21 servings.
Individually packaged strips with a mint flavor.
Your program, your continuity.
Explore the monthly program or complete-kit options in the official store. A 3-month option contains 3 complete kits; 6 months contains 6 kits; 12 months contains 12 kits.
The supplement kit is purchased through the store; it is not included with the free app download. Each CALM and FOCUS box contains 21 strips for selected days within your monthly routine. Follow each product’s label.
Start with today
A simple way to begin.
Choose your intention
Open the app and select the habits you want to work on. Start with what matters to you.
Give it a daily rhythm
Follow your missions, check in and use the kit according to its labels if you have chosen the complete program.
Keep taking the next step
Use SOS when you need a pause. Review your progress and continue beyond the first 21 days.
The 21 days are a structured starting point, not a promise of a fixed result. FREE21 supports general wellbeing and habit practice. The app and supplements do not provide medical care, addiction treatment or emergency services.
Your next chapter
Start with
one choice.
Bring more intention to your day.
Start with the FREE21 app.
Available on Android and iPhone.
Need a hand? Contact our team